Marimekko Jokapoika Celebrates its 50th Anniversary
Jokapoika celebrates its 50th anniversary
The Jokapoika shirt is the oldest continuously produced Marimekko classic. It was designed by Vuokko Nurmesniemi in 1956; the “Piccolo” fabric print was created even earlier, in 1953.
Jokapoika shirts have always been worn by a very wide range of people. They can be seen on city streets and in village cafés, on men and women, on common folk and celebrities alike. The shirts have been especially popular among architects and artists from different fields.
The shirt is made in sizes 37–50. New color combinations are introduced four times a year, besides which there are five continuously available classic colorways: red and white, blue and white, black and white, black and grey, and blue and navy. In addition, Matti Seppänen has created a range of special Jokapoika colorways to go with the outfits in his menswear collection. For his spring 2006 line, Matti Seppänen has also designed Piccolo-striped silk ties in the same colors as the Jokapoika shirts in the collection.
Today, the Jokapoika shirt is also available in women’s sizes, and children, too, have their own of Jokapoika style, entitled Pikkupojanpaita.
In honor of the 50th anniversary of Jokapoika, Marimekko will launch a fabulous celebratory collection in spring 2006. The collection will include 50 different Jokapoika colorways, one favorite from each year.